Conversion Optimization

Online marketing is dependent upon successful on page conversion.  There are many factors that effect conversion and they are very different for eCommerce compared to B2B lead generation.  We work with clients to increase conversion rates using tools like Google Optimizer, competitive price scrapping, and our experience. 

3rd-Party Warranties:  One of the best tools that will get a conversion pop is to integrate  various trust certifications, such as buySafe, McAffe, Trust-Guard, Better Business Bureau, etc,  that assure consumers that  it is safe to do business over the internet.   If you do not have a brand, assurance from third-party like buySafe can increase conversions by up to 25%.

Competitive Pricing:  For most companies without a brand, the primary reason people visit your site is because they are shopping for a good. Using powerful spiders we build competitive price scraper to ensure that your price points are competitive.

Google Optimizer:   This tool provides simple A|B test, as well as, multi-variate testing.   We have experienced 30-80% increases in conversion rate testing different call to actions, button locations & color, and page layout.  It is an easy tool to use, but takes time and creativity to achieve better results.

Onsite Search:  For sites with large online catalogs, 15 to 20% of sales should come from your onsite search.  The faster and more relevant you can make your on-site search results page (OSRP), the better your conversions.  We work with SLI/Systems and Nextopia to implement a variety of solutions from fuzzy matching to search based merchandising.